| Job Information |
The role is instrumental in the development of this award winning global media agency as a leading provider of social media. You may well be a current Social Media Account Director or a Social Media Manager looking for the next step up, or be an Account Director with a small amount of social media experience along with other digital channels.
The key role of a Social Media Account Director in Social planning will be to manage client relationships and maximise revenue within a set of Social accounts, overseeing a mixture of always-on and project-based campaigns/clients together with ensuring work is integrated (big focus) with the wider social and Invention teams.
The role will be vital in identifying new opportunities, selling the ideas to clients and then overseeing execution of them across multiple channels, often in collaboration with outside agencies such as production houses, PR agencies & creative agencies. Campaigns often span across multiple departments and the role will often require internal collaboration between Invention and the other divisions to deliver our work.
The role spans responsibility across all 3 key areas of our product, and the role will span across:
Strategy: developing and selling in Social strategy, based on key insights using our buzz intelligence tools (some bespoke) and in-house insights team.
Production: Linking strategy with the content we need to create in order to engage with people and add value to them. This can include anything from Video, Social applications, Mobile applications, Music, Web experiences.
Engagement: Applying a strategy and taking branded content out to the right people. Whether this is influential bloggers, or engaging in a Community the role will require the candidate to take the right content to the right people, and plan accordingly.
In addition you will…
- Develop innovative and creative ideas and solutions for client campaigns (taking them through to delivery)
- Build client relationships; listen and understand individual client requirements and consistently meeting if not exceeding their expectations; understand their brand(s) and customers
- Maximising revenue from client
- Generate new business directly through existing client base by developing briefs into campaigns & tackling key business objectives.
- Presenting to clients and attending client meetings and events (some likely OOOH)
- Monitoring and understanding your clients` markets; be aware of market issues and competitive activity
- Manage client reviews with senior clients
- Managing a team to deliver effective performance from all levels
- Creating project briefs; brief and work with members of the wider team to develop an idea; presenting and selling that idea to the client
- Creating project plans and project specification documents
- Producing accurate costs estimates, and ensures they are signed off by the client before work proceeds
- Ensuring that campaigns run to agreed client budgets and clients approve all expenditure before it happens, particularly unexpected expenditure
- Ensuring campaigns are efficiently delivered to exceptional standards, on time and in budget
- Strategic development: being able to take a client through a journey when they have little experience of Social media – including running introduction to social media/training sessions, use of Twitter from a personal to corporate level, Facebook strategy/page knowledge,
- Knowledge of Social applications and their benefit to enhancing Social campaigns including the process of getting them built
- A point of view on the role of Video in Social campaigns, and an understanding of some techniques for maximising the visibility of branded content
- Build relationships internally to ensure Social works closely with the other divisions within the company
- Profile strategy, implementation and account manage reporting ongoing of buzz tracking tools in line with digital PR and social media strategies
- Ability to assign KPIs to project, measure results, summarise activity impact and assess results summarising activity and assessing results against KPIs.
Working with creative agencies, production partners and suppliers to create joined up solutions/campaigns.
Day to Day Duties
- Account direct our social clients – overseeing campaign definition and inception, through content production, engagement & reporting. Including:
- Working on briefs for clients
- Optimising and adding to existing work/plans
- Managing teams and clients to create best practice for account management, content creation etc.
- Making sure of content creation – e.g. Video
- Account management of branded communities, pages, example Facebook, Blogs
- Liaising with external agencies to ensure deadlines are met, strategy is followed (where applicable)
- Using Mindshare bespoke tools to identify influential voices online
- Analysis of buzz data and results in order to lead clients and develop strategy accordingly
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