The Ugly Truth Of How To Get A Pay Rise in Digital

You would think that the best way to increase your salary would be to do a good job, be loyal to your employer & be valued by the accounts you manage or work on. In theory that should be the best way to get a pay rise & in some cases that is how it works, but most of the time it does not work that way…

I know two candidates in digital who both work for a well known digital media agency. Both candidates work in the same team, are good at what they do and they both have 2 years Digital experience. Up until last week they had the exact same salary, however one of them was actively looking for a new job and secured 2 offers from competitors. So this candidate hands in their notice. Within a couple of hours the business had booked a table at a restaurant for the candidate to meet the MD of the business (someone he had never even spoken with before) they went on to deliver a comprehensive charm offensive, coupled with offering the incentives of a promotion and a huge £10,000 pay rise! So the candidate decided to stay and accepted the promotion and pay rise. I would probably have done the same thing myself. At the end of the month these changes take effect and the candidate is very happy.
So what about the other candidate? Well they are not looking for a new job, they have not handed in their notice so they don’t get fast tracked to Account Mgr level and stay as an Exec, obviously they don’t get a £10,000 pay rise either.
This is the reality of the reactive world of Digital when it comes to companies paying their staff. If you stay loyal to a company, you will absolutely be on less money than the people who have made moves or at least threatened to do so. I’m not saying there is an easy solution for employers either, it’s difficult for them, they know the cost of replacing a good candidate is huge & gifting pay rises and promotions to make employees stay is good short term business. Quite frankly as a recruiter these tactics provide me with a wealth of good candidates as well, but is giving promotions and big pay rises once someone has a foot out of the door right? What about he person who possesses the same skill set and experience who did not hand in their notice? Why don’t they get the same up lift in benefits? Well they will but only when they decide to leave…
If you would like to find out more about Digital Minds give me a shout anytime. We specialise in PPC Jobs, SEO jobs, Digital Planning & Buying jobs, Social Media jobs, Affiliate jobs, Mobile jobs & senior level Digital multi channel roles. We also have fantastic referral and reward schemes. Referral a successful candidate and we will gift you up to £2000 & a Kindle Fire for Christmas. Work with us exclusively for a period of time and if we place you in your next job we will reward you with up to £1500 and a kindle Fire as a thank you! Nobody else does this, certainly not to this level so makes sense to speak with us first.
Simon halkyard (simon@digital-minds.co.uk)
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