If you want to make a good impression at your job interview, you need to go armed with as much knowledge of the company as you can muster. Your research will also help you to answer some important questions, such as: does this company suit me? Am I the right person for the job? What qualities are they looking for? How should I position myself in my CV and covering letter?
Using relevant information during the application process will showcase your dedication and convince potential employers that you are committed to the role on offer.
Follow these simple steps to make your job search more successful:
A company’s website should contain everything you need to know about what it does, what it stands for, and what it hopes to achieve. This is the best place to begin your research if you are looking for an overview of the essentials.
Investigating a company’s wider online presence will give you a more comprehensive understanding of what they’ve done in the past 12 months, the direction the company appears to be moving in, and how they are competing in their market.
Don’t dismiss social networking in your quest to get to the heart of an organisation, as a significant number of companies now use these sites for business and recruitment purposes. Facebook, LinkedIn and Twitter (to name but a few) will give you access to company information, industry news, and even new job opportunities.
Straight from the horse’s mouth
If you want the inside track, make the most of any friends or acquaintances that may have worked for – or been involved with – the company that you are interested in. Personal recommendations and incite are invaluable for giving you a true picture of a company’s internal culture and its everyday goings on.
If you don’t ask, you don’t get
If you have exhausted all of these resources – or are simply hungry for more – don’t be afraid to call the main help desk and ask for company brochures. HR may even be able to supply you with a more detailed job description.
It’s worthwhile researching a company’s key competitors prior to your interview. It will impress the interviewer if you can demonstrate this knowledge whilst offering an opinion on the industry as a whole.
Companies will always try to portray themselves in a good light, so conducting your own research is essential if you wish to gain a realistic, objective, and above all accurate picture of the company you are hoping to work for. It all comes down to preparation, a recruiter is an excellent source for help, but ultimately you will need to put the time and effort in yourself. Jobs are won and lost by the finest margins and it is more often than not the person who goes the extra mile who get the job.
For interview advice, support or to find out more about he jobs we have available please contact email@example.com if you are not looking yourself but know someone who is then take advantage of our industry leading referral / reward scheme which pays a minimum of £500 to £2000. It pays to speak with Digital Minds first!